Paul’s Boutique was the Beastie Boy’s second album, released in 1989. The idea for the album cover came from Mike D, featuring a fictional clothing store named Paul’s Boutique in Manhattan’s Lower East Side. The location for Paul’s Boutique was an existing clothing store on the corner of Rivington and Ludlow Streets, called Lee’s Sportswear. The front of the album cover would feature the clothing store, but the cover would fold out to reveal a panorama of the entire intersection, photographed from 99 Rivington Street. Today the intersection of Rivington and Ludlow bears little resemblance to the iconic album cover. Lee’s Sportswear is long gone, along with its neighbor, Ben’s Shoes. Today the corner is home to a gourmet wrap restaurant. Following the huge success of Licensed to Ill, but estranged from their label Def Jam and producer Rick Rubin, the Beastie Boys sought to create a much more artistically sophisticated record. Pioneering the use of multi-layering, virtually all the album, excluding the Beastie Boy’s vocals, was composed of archival samples. Initial record sales of Paul’s Boutique failed to match the success of Licensed to Ill, and Capitol Records stopped promoting the album. But Paul’s Boutique received high critical acclaim, Rolling Stone calling it the Pet Sounds of hip hop. Its underground popularity continued to grow and today it is regarded as one of the seminal hip records of all time. And the rest, as they say, is history.
Like all our designs, this one is treated with our signature 'relic-ing' process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint. This all-over printed tote is produced using a sublimation printing technique which allows us to cover every inch of the bag surface with artwork, giving you a true one-of-a-kind vintage piece that will get looks and plenty of compliments :)